Before you start promoting your products, it’s crucial to understand the U.S. and Canadian market and the behavior of customers in these regions. These markets are highly digital, with consumers increasingly turning to online shopping for convenience and variety.
Focus on Lifestyle and Quality: U.S. and Canadian customers often value lifestyle, quality, and authenticity in products. They are drawn to brands that have a unique story, offer quality craftsmanship, and align with their values. As a maker or designer, share the story behind your products, your process, and the culture they represent.
Embrace Online Shopping: With online shopping becoming the go-to way to purchase goods, you must make sure your products are easy to find and buy on digital platforms. Building an online presence is key to success.
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