To effectively market your products, you need to be present on the platforms that your potential customers are using. In the U.S. and Canada, these are the most popular platforms:
Instagram: Ideal for showcasing your products through beautiful photos and videos. Instagram is a visual platform, so focus on high-quality images of your products and behind-the-scenes shots to show off your creative process.
TikTok: If you’re up for a little creativity, TikTok is a great way to show off your products in fun and engaging ways. This platform is especially popular with younger demographics who love discovering unique and trendy products.
Facebook: This is where many people go to browse and buy. Creating a business page for your brand is essential. It allows you to post updates, promotions, and engage with your followers directly.
Pinterest: A great platform for showcasing products that have a strong visual appeal. Many users browse Pinterest to discover new products and get inspiration for their homes, fashion, and lifestyle.
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